Washington, D.C. · Available nationally
Private masterclasses, corporate tastings, and full bar service led by Randy Serrano, a certified tequila sommelier trained at the source in Jalisco. Every bottle is small batch and additive free.
The Masterclass
Most people's tequila education stopped at a shot and a lime wedge. A masterclass rebuilds it from the plant up.
Guests taste through the three classic expressions, and Randy walks the room through what changes between them and why. The seven years an agave spends in the ground. The difference a brick oven makes against an industrial diffuser. The families and towns in Jalisco that have made this the same way for generations.
It's educational and it's a party. People leave able to read a label, ask a bartender a better question, and taste the difference between tequila made with patience and tequila made in a hurry.
What's Included
The first expression to come off the still. Unaged, and the clearest look you will get at what the agave and the distiller actually did.
"Rested." Two months to a year in oak. Enough barrel to round the edges, not enough to hide anything.
One to three years in oak. Darker, slower, and the one that changes most people's mind about what tequila is.
Randy Serrano · Founder, Tequila Masterclass
Your Host
Randy came to tequila through journalism. He spent his career as a bilingual correspondent telling stories on camera in two languages. Now he tells them with a glass in his hand, and the story is agave.
The credentials came after the curiosity. He holds a Técnico Tequilero diploma from the Universidad Autónoma de Guadalajara, a program developed alongside Mexico's own tequila regulatory council, and he is certified through the International Tequila Academy's top tier of sommelier training. Few people working in the United States hold both.
His tastings focus on small, independent producers. Many of the bottles that end up in front of your guests have no U.S. distributor and no sales rep attached to them. They come from relationships Randy built standing on distillery floors in Jalisco, and they are the reason his tastings do not feel like anyone else's.
He has held events at embassies, restaurants, corporate offices, and private homes across Washington and the East Coast.
"I don't work for a tequila brand. I work for the room I'm standing in and the guest holding the glass."
Randy SerranoWhat We Do
A seated, guided tasting for a group. Birthdays, client dinners, offsites, holiday parties, anniversaries. Randy brings the tequila, the glassware, and the story. You bring the room and the people. Runs alongside a dinner or a cocktail hour without taking the night over.
The masterclass built for a business audience. Client entertainment, team offsites, board dinners, conference side events, partner appreciation. Bilingual delivery on request. Discreet, on time, and dry enough on logistics that your operations team never has to think about it.
Two professional bartenders and a coordinator, two bar stations, four hours of uninterrupted service. Custom cocktails built for your menu and your crowd. All garnishes, mixers, non alcoholic ingredients, tools, setup and breakdown included. Only fresh, natural garnish. You supply the alcohol, and Randy sends you a spec list so you buy the right bottles.
For agave spirits brands entering or growing in the D.C. market and along the East Coast. Curated launch events, trade and bartender education, media and influencer tastings, venue partnerships, and photo and video captured on site. Randy has run brand events at the Mexican Cultural Institute, Emissary, Mercy Me, and across the White House Correspondents' weekend circuit.
Add-ons
A side by side against tequila, covering the difference in agave, region, and production.
A hands on hour with a Mexican master mixologist. Guests build a margarita and a paloma correctly, then drink them.
A luxury pour aged a minimum of three years in oak, added to the end of the flight.
Photo and video from the event, edited and delivered for your own channels.
Where He's Poured
The exclusive tequila program at the Mexican Cultural Institute during White House Correspondents' weekend, with journalists from CBS, the Washington Post, Politico, and 60 Minutes in the room.
Mercy Me, Emissary in Georgetown and Dupont Circle, and the Mexican Cultural Institute.
Four hours of uninterrupted service across two bar stations, with a custom cocktail menu built for the host.
A Cinco de Mayo cocktail competition. A National Tequila Day influencer brunch. A four course pairing dinner for Hispanic Heritage Month. An Earth Day panel on sustainability in agave production. Corporate clients, embassies, and private homes in between.
In the Room
Booking
Send the date, the headcount, and roughly what you have in mind. Every event is quoted individually, and you will have a written quote back within two business days. If the date is already booked, Randy will say so instead of leaving you waiting.